The reward email: activate, edit, and what must never be deleted

When your popup delivers the discount code by email after the visitor confirms (double opt-in mode), PopupLift creates everything for you with one click in the wizard: a Klaviyo flow called "PopupLift – send confirmed reward" and a branded email that already uses your shop's logo and colors.

1. Activate the flow (one click)#

The flow arrives as a draft — Klaviyo never lets an app switch a flow live on your behalf, and that is a good thing. Open the flow in Klaviyo (the wizard links straight to it) and set it to Live. The wizard shows a status light:

• Reward flow: Live ✓ — everything works.
• Reward flow: Draft — visitors who confirm would not receive their code yet. Activate the flow.

2. Edit the email as much as you like — except one block#

You can restyle the email freely: texts, images, layout, sender. There is exactly one rule. The email contains a clearly marked block:

POPUPLIFT REWARD BLOCK — DO NOT REMOVE
{{ event.reward_name }}
Your code: {{ event.code }}
Redeem: {{ event.discount_url }}
/POPUPLIFT REWARD BLOCK

Keep this block (or at least the {{ event.code }} variable) in the email. It is where the visitor's personal discount code is inserted. If it is deleted, the email still sends — but without a code.

You don't have to remember this: the wizard checks it for you. The second status light reads "Code variable: present ✓" — if someone removes the variable while editing, it turns red and links you to the exact spot to fix.

3. What you do NOT need to do#

• You do not need to build any flow yourself — the button does it.
• You do not need to switch off your existing welcome flow. See Popups and your existing welcome flow for the one small split that prevents double discounts.
• The double-opt-in confirmation email itself is a Klaviyo list setting (Klaviyo sends it, you style it once in Klaviyo) — it is separate from the reward email.

Good to know#

• The reward email fires on the event "PopupLift Reward Released", which PopupLift emits exactly once per visitor after the email address is confirmed.
• If you delete the flow by accident, press the wizard button again — it recreates flow and email idempotently.